2025 Global
F1 Fan Survey
Formula 1 and Motorsport Network teamed up to ask over 100,000 self-identified, highly engaged fans in 186 countries how they connect with the sport today. The result? A global snapshot of modern fandom -- where culture shapes entry points, content powers connection, and the thrill of the race unites all.
F1’s Most Engaged Fans
These insights come straight from the core of the F1 fan universe. This survey reflects the views of self-identifying, highly engaged F1 fans — respondents who opted in to participate via F1, Motorsport Network, teams, and affiliated media promotion. It captures the pulse of the sport's most attentive and passionate audience.
A worldwide response to the 2025 Global F1 Fan Survey
Extensive Global Reach Underscored by U.S. Momentum
F1 Fans
Gen Z Emerges as a Generational Force
Women Powering the Next Wave
Female fans now represent 25% of surveyed respondents—more than doubling since 2017—and account for 3 in 4 new fans in this year’s study. Most are newer to the sport and skew younger: half of Gen Z respondents are women.
1 in 4 survey respondents are women – an all time high
Committed for the Long Term
F1 is attracting a newer audience while maintaining its appeal to long-time fans. While the survey features responses from a spectrum of genders, ages, and regions, a universal passion for F1 unites them. That appeal is rooted in both tradition and reinvention. Legacy and emerging surveyed fans coexist within the same ecosystem and are equally intent on their commitment to long-term fandom.
“The duality of Formula 1 today—a sport that feels both fresh and established—is one of its most powerful assets and reasons why it is setup for the long term.”
—Motorsport Network
The Thrill Unites
Across generations, geographies, and tenure, one thing remains constant: the racing itself.
90%
of respondents are emotionally invested in race outcomes
86% rate their passion for F1 at the highest levels. No matter how fans find their way in, speed, strategy, and spectacle keep them coming back.
Sponsorship Drives Consideration
76%
of respondents believe sponsors enhance the F1 experience
1 in 3
are more likely to consider a purchase from F1 partners
39%
of US Gen Z respondents say they’re more likely to consider an F1 sponsor product
The Rise of F1 Academy as a Defining Part of the Broader F1 Experience
How F1 Fans are Finding the Sport
Friends & Family
39%
Strongest for survey respondents who are female, age 25-34, and in legacy markets such as Europe
TV Coverage
24%
Strongest for survey respondents who are male, age 45+, and long-time fans of F1 (following 6+ years)
Social
Media
12%
Driver Interest
12%
"Drive to
Survive"
10%
Many newer and younger fans are discovering Formula 1 through social media, and streaming video—entry points that now shape how they connect with the sport.
Modern F1 Fandom Is Emotional, Participatory, and Always-On
F1 fans aren’t just watching — they’re investing, interacting, and engaging with the sport frequently. Across platforms and time zones, surveyed fans are shaping a continuous connection to the sport — one that reflects a more dynamic, always-on relationship with Formula 1.
More than a Sport. A Cultural Signal.
Formula 1 isn’t just something fans watch—it’s something they wear, share, and stand for.
The study’s participating fans are expressing their identity through the sport, aligning with its style, visibility, and influence.
Especially among Gen Z and newer respondents, F1 has become part of the cultural conversation—at the intersection of fashion, status, and personality.
F1 Is Culture—And Fans Are Living It.
59%
of participating emerging fans say fashion and style are important to their fandom
52%
say social status shapes their enjoyment and perception of F1
66%
of Gen Z respondents feel personally inspired by Formula 1 drivers and/or teams
Live Experiences: On and Off Track, Fans Want In
1 in 2
fans who haven’t attended a race say they plan to
Say having a home race makes them more likely to follow F1
73%
of U.S. respondents plan to attend a U.S. race in the future
41%
who haven't attended F1 fan experience plan to do so in the future
From race-day spectacle to immersive brand activations, the appetite for live engagement continues to grow. Whether attending a Grand Prix, visiting an exhibition, or stepping into arcade-style venues, fans are seeking ways to deepen their connection to the sport in person.
For more information, please reach out to insights@motorsport.com